NORWOOD, MA – Toy State, a toy industry leader and innovator, has recently agreed to terms on a global licensing deal with entertainment giant, Warner Bros. Consumer Products, on behalf of DC Entertainment, to produce licensed products featuring the DC Super Friends brand.
“It’s with great excitement that we announce our new global partnership with Warner Bros. Consumer Products,” said Andy Friess, Toy State president. “DC Comics is a legendary brand and has been redefining the Super Hero genre for decades. We look forward to adding Toy State product design and innovation to DC Super Friends at retail.”
The DC Super Friends feature many of the most notable DC Comics Super Heroes, such as Batman, Superman, and Wonder Woman, with stories that reinforce the positive messages of friendship and teamwork. Targeted at children ages 3 to 7, Toy State’s product line will consist of remote-controlled vehicles featuring popular DC Comics characters and will incorporate their best-in-class quality, as well as the innovative ‘lights and sound’ features the company has become known for during its 30+ years in business. Distributed under the Nikko brand, product is scheduled to hit retail shelves in mid-2016.
“Toy State is the perfect partner for DC Super Friends,” says Paul Bufton, Vice President, Licensing and Business Development, WBCP EMEA. “Just as they are big fans of our brand, we have long been fans of Toy State and the innovative range of products they develop each year. DC Comics has a rich history with a deep character portfolio, and we can’t wait to watch Toy State create vehicles that bring our characters to life in new and exciting ways.”
“It’s not every day that someone gets an opportunity to say this, but we’re thrilled to welcome Batman, Superman, Wonder Woman and all of the DC Super Friends to the Toy State team,” said Friess.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
DC SUPER FRIENDS and all related characters and elements are trademarks of and © DC Comics.
Om Toy State
About Toy State For 30 years, Toy State has been an innovator and industry leader in the manufacture of ‘lights & sound’ and R/C toy vehicles. Founded in 1984, Toy State’s portfolio features their flagship Road Rippers® and Nikko™ brands. The company also boasts Hot Wheels™, WWE® and James Bond 007™ lights & sound and radio controlled vehicles, as well as Cat® and Cat® Preschool construction toys. Working with the world’s leading automakers, and Caterpillar, the leading manufacturer of construction equipment, Toy State products provide hours of enjoyment for kids of all ages.